How to Network: 10 Tips for Freelancers and Business Owners

Ever feel like you’re shouting into the void trying to get your freelance business noticed? Or you’re a business owner who knows the power of connections but dreads those stuffy networking events. 

You’re not alone. 

So many freelancers and business owners get hung up on “networking,” picturing cheesy pick-up lines and forced conversations. But here’s the thing: real networking isn’t about that. It’s about building genuine relationships – the kind where you actually like the people you connect with, and they like you back. 

This post is your guide to ditching the awkwardness and mastering the art of networking, specifically tailored for freelancers and business owners. 

Ready to build a network that actually works for you? Let’s get started.

Why Networking is Non-Negotiable for You

In the freelance world, who you know can be just as important as what you know.  A recent study by Forbes revealed that 60% of freelancers find work through networking or referrals. For freelancers and business owners, networking isn’t just a “nice-to-have”—it’s a must-have for career growth, unlocking hidden opportunities, and building a thriving business.  Let’s explore why:

• Builds trust in a noisy world:  Think about it: in a sea of freelancers and businesses vying for attention, how do you stand out? Trust —which is built through genuine connections.  A personal recommendation from someone in your network carries far more weight than a generic online profile. It’s like having a VIP pass to credibility, instantly making you more attractive to potential clients and collaborators.
• Uncovering hidden opportunities and dream projects: In the freelance world, many of the most exciting projects and collaborations aren’t advertised; they’re discovered through conversations, shared within communities, or revealed through casual connections. Networking puts you in the right place (online or in-person) to stumble upon these hidden gems.
• Builds community: Freelancing can sometimes feel isolating. That’s where the power of a strong network comes in. Need help pricing a project? Stuck on a tricky client issue? Your network is there to offer guidance and help you navigate the ups and downs of freelance life.
• Fuels growth: Ultimately, we’re all aiming for growth. Whether you’re a freelancer looking for consistent clients or a business owner striving for expansion, networking is a direct line to achieving your goals.  It expands your reach, introduces you to new markets, and opens doors to partnerships you might never have imagined. 

So, you’re convinced that networking is essential.  Fantastic! But where do you start?  Don’t worry, we’ve got you covered.

10 Ways You Can Network as a Freelancer

Here are ten powerful strategies to help you connect effectively and expand your professional circle:

1. Lead with Curiosity, Not Sales

Networking isn’t about aggressively pitching your services at every opportunity. It’s about building genuine human connections first and foremost. People connect with people, not sales pitches.  Instead of walking into a conversation with your elevator pitch ready, lead with genuine curiosity. Ask thoughtful questions about the other person’s work, their challenges, and their aspirations. Listen actively to their responses. 

Show a genuine interest in understanding their perspective. This approach builds trust and rapport, making people much more receptive to learning about what you do later in the conversation.  Remember, people are more likely to remember and recommend someone they connect with on a personal level.

2. Showcase Your Value Through Storytelling

While you shouldn’t lead with a hard sell, you should find ways to showcase your value and expertise. The key is to do it subtly, through storytelling. Instead of simply listing your skills, share a brief anecdote about a recent project or client success. Highlight the challenges you faced, the creative solutions you implemented, and the positive outcomes you achieved. 

For example, instead of saying “I’m a great web designer,” you could say, “I recently helped a local bakery revamp their website, and their online orders increased by 40% in the first month.”  This approach allows people to see your expertise in action, without feeling like they’re being pitched to.  It also makes you more memorable.

3. Boost Your Confidence: Bring a Networking Buddy

Walking into a room full of strangers can be intimidating, especially if you’re new to networking or an introvert. If you’re feeling nervous, consider attending events with a friend, colleague, or even someone you’ve connected with online.

Having a familiar face by your side can ease the pressure and make it easier to strike up conversations with others. You can also connect with people on platforms like LinkedIn beforehand and arrange to meet up at the event.  This can give you a sense of familiarity and make the whole experience less daunting.

4. The Power of One-on-Ones

Meaningful connections often happen in smaller, more intimate settings.  If you have a particularly engaging conversation with someone at an event, don’t let the connection fade. Suggest a one-on-one meeting – whether it’s over coffee, a virtual chat, or even a quick phone call – to dive deeper.

These smaller meetings provide a more relaxed environment to discuss potential collaborations, explore referral opportunities, and genuinely understand how you can help each other. They also allow you to build a stronger, more personal connection.

5. Follow-Up 

The real magic of networking happens after the initial meeting. Within 24-48 hours of meeting someone new, send a personalized follow-up message. Don’t just send a generic “nice to meet you” email. Reference something specific you discussed to jog their memory and show that you were truly engaged in the conversation.

This simple act demonstrates professionalism and makes you stand out from the crowd. It also keeps the conversation going and lays the foundation for a lasting connection.

6. Be a Generous Connector

Networking isn’t just about what others can do for you; it’s about what you can do for others. The most successful networkers are generous with their connections. Think about the people in your network and identify opportunities to connect them with others who could benefit from knowing each other.

Sharing your network creates goodwill and positions you as a valuable resource. It also reinforces your connections as you become a hub for collaboration and opportunity.

7. Listen More Than You Talk

One of the biggest networking mistakes is dominating the conversation.  People are naturally drawn to those who listen attentively and show genuine interest in what they have to say.  Resist the urge to talk about yourself constantly.

Instead, focus on truly understanding the other person’s needs, challenges, and goals. Ask open-ended questions that encourage them to share their story. The more you listen, the more you’ll learn, and the more effectively you can connect with them on a deeper level.

8. Find Your Tribe (Online and Offline)

Networking isn’t confined to stuffy conferences or formal events. It happens everywhere, both online and offline. Seek out communities, groups, and forums where you can connect with like-minded professionals. Engage in online discussions, join industry-specific groups on LinkedIn or Facebook, and participate in local meetups or co-working events. These communities provide ongoing opportunities to build relationships, expand your network, and find support and camaraderie in the often-solopreneur world.

9. Embrace the Long Game

Building a truly valuable network takes time, effort, and consistency. Don’t get discouraged if you don’t see immediate results. Focus on cultivating genuine relationships over the long term. Stay in touch with your connections, even if you don’t have a specific ask. Share relevant articles, offer support, and check in periodically. The more you invest in your network, the greater the rewards will be down the road.

10. Be Authentic

The most effective networkers are genuine and authentic. Here are our expert tips on how to build a strong personal brand. Don’t try to be someone you’re not. People can spot a fake a mile away. When you’re authentic, you’ll attract the right connections – people who appreciate you for who you are and who are genuinely interested in collaborating with you. These are the connections that will truly matter in the long run.

Networking isn’t just a buzzword; it’s the lifeblood of a thriving freelance career or business. By embracing the strategies we’ve discussed – from leading with curiosity to nurturing your relationships over time – you can transform your networking efforts from a chore into a powerful engine for growth.  

Remember, it’s not about instant results; it’s about consistent effort and authentic engagement.  Your network is your net worth.  So, take the first step today.  

Want to take your networking skills to the next level? Learn how to polish your online presence, reach out to someone new, or join our online community to start building those meaningful connections, and watch your freelance career flourish.  What are you waiting for? Start here!