Top Tips for the Best Performing Google Ads

You don’t need to be an expert to create ads that stand out. With these advanced strategies for keyword research and ad targeting, you can write ads that attract clicks, convert leads, and impress your clients.

Let’s explore how you can write top-performing Google Ads.

1. Pick the right keywords!

• Forget the keywords Google gives you. They are biased which is why you are here in the first place! 
• Imagine you are your customer searching for solutions your business offers. What would you search for? Go long with this list and use it!

Example:

Iphone 15 cover vs iPhone 15 cover leather gold

The second option would be best performing because of how specific it is.

• If you want the maximum return on your ad spend, go long, but no longer than 30 characters.

2. Focus on your headlines

• Include up to 15 to maximize your ad potential. 
• Address your customer’s pain point with a clear solution.

                     Example: Leak Detection

• Google will show the ones likely to convert depending on your ad format.

3. Use negative keywords

• It is an insanely useful capability to prevent your ad from showing up on irrelevant searches.
• Use negative keywords to exclude unrelated terms.

4. Your landing page should be striking

• If your landing page sucks, your ad will not achieve the goals you have set. 

It should be relevant to the ad and search intent and engaging enough to make people stay on the page and purchase your product and services.

5. Automate your bidding

• Maximize conversions by automating bidding.

Use tools like smart bidding to help you save some money by increasing or reducing bids depending on how best they can perform.

Assignment:

Complete the workbook from Steps 4 to 9